CHAITANYA GADDAMWAR
01. Schaar - Brand Launch Teaser Video
Schaar became the first salon in Nagpur and central India to introduce an immersive entertainment experience, letting clients watch their favorite OTT content while getting a haircut. Through multiple discussions with the client, the concept evolved into a brand launch teaser that captures the vibe of the experience without spelling it out. The video sparked strong early attention and received a great response across Facebook and Instagram.
02. Schaar - Business Class Experience Video
The second video extended the same launch campaign and focused on driving footfalls for launch day. It positioned Schaar as a premium, business-class style salon experience at an economy-level price, making the offer instantly clear and hard to ignore. The video performed strongly on Facebook and Instagram and helped pull in a huge crowd on the day of launch.