Resume | Chaitanya Gaddamwar

October 2023 - May 2024

UX/UI Designer

Improved the appointment booking flow in a B2B healthcare SaaS platform to reduce confusion and speed up scheduling for front office staff, which increased task success rate from 42% to over 70%.
Improved 3 core user flows in a patient app to simplify daily health tasks, reducing drop-off in the habit setup flow from 60% to 18%.
Built and maintained client-specific UI components for their design system, ensuring WCAG 2.1 accessibility compliance through colour contrast, font size, and touch target audits, while also designing edge cases and contributing to UX copywriting across the product.

July 2022 - Aug 2023

UI/Visual Designer

Designed a service booking app for Schaar from 0 to 1, owning wireframes, user flows, and visual design, while also leading art direction for their brand launch campaign.
Led the UX and visual design for apps and e-commerce websites spanning clients across education, FMCG and hospitality sectors.
Built and maintained design systems to ensure consistent visual language across websites, social media, and marketing assets.

August 2021 - June 2022

Creative Design Consultant

Designed for global brands including MX Player, Lenovo, Amazon Fresh, IFFCO Tokio, HDFC Bank, etc. spanning performance ads, OTT promotions, and social media campaigns.
A/B tested ads for OTT campaigns, FMCG and FMEG clients, resulting a substantial increase in overall engagement rate.
Contributed to award winning social media campaigns through creative visualization, layout decisions, and execution quality.
Earned recognition within the team for consistent contributions to high visibility and high impact marketing work.

August 2019 - November 2020

Senior Visualizer

Led the digital campaign launch for Elpro City Square in PCMC, delivering motion graphics, static creatives, and contributing to UX/UI for their app.
Led motion and visual design for Pride Purple Group's luxury real estate campaigns, crafting premium creatives targeted at high-net-worth individuals across digital channels.
Proactively pitched creative concepts and presented design ideas during internal reviews and client discussions.

January 2018 - August 2019

Graphic Designer

Designed campaign ads and promotional creatives for clients across healthcare, real estate, FMCG, and education sectors.
Produced brand films and ad videos for leading brands, developing motion graphics end-to-end as part of a senior-led creative team.
Created website and app mockups that supported clearer layouts and improved user engagement.

University College Dublin, Ireland | 2024-2025 | 3.72 GPA (First Class with Honours)

Designed a Generative-AI based storytelling app for parents and kids, as a part of my HCI summer design semester.
Designed an eco-habit building app for raising awareness amongst GenZ and millenials regarding carbon footprint.
Designed a spooky and fun website (GhostPost) to raise awarness regarding the excessive use of social media. Link
Gained knowledge on UX methodologies and methods, fairness in use of AI, biases in LLM’s in the context of Human Computer Interaction.

University of Pune, India | First Class with Distinction (70.58%)

Cleared CA IPCC Group-I along with B.com, gaining strong financial and business knowledge.
Developed a business-oriented mindset, which allowed me to apply monetary and strategic thinking in UX design.
The knowledge gained here allowed me to integrate business acumen with design thinking that leads to creation of user-centric yet commercially viable solutions.