I began by looking at brands that kids already love in this space, like PUNO, Bounce, Timezone, and Wonder Zone, and noted what makes them feel exciting and approachable. Many of them lean into either loud arcade-style visuals or full-on cartoon mascot branding, so I chose a direction that feels playful and vibrant without losing clarity. While the name Fantom suggests a spooky concept, I shaped the identity to feel cute, friendly, and kid-appropriate. From there, I built the concept around movement and energy (to match trampolines and rides), wonder and imagination, and a bright color palette that attracts kids and youngsters instantly.